Whether you are photographer, cinematographer or even painter, one oft the fundamental elements when composing a picture or artwork is to visualize and frame. With the ALPA camera the photographer performs this task via the optical viewfinder and masks per focal length/format, via the ground glass, an external viewfinder or other means. The ALPA eFinder app emulates this in an extremely flexible, powerful and easy to operate app on the iPhone/iPod touch. In addition ALPA developed a dedicated iPhone holder for their cameras. Together they build a full-fledge viewfinder.

 

 

Use the ALPA eFinder for composing your later image quick, convenient and easy. Or use the ALPA eFinder for comparing and emulating several lenses together in one picture before you even mount a single lens. With a tap you save the image including all the GPS coordinates (in written in the picture plus in the EXIF). Location scouting, preparing your shooting or retrieve your location has never been easier.

 

The app supports various analog and digital formats as well as all ALPA lenses (including the real lenses with effective focal lengths). You can also customize the focal lengths and formats and overlay other aspect ratios.

 

The camera of your iPhone 3/3GS covers approximately the angle of a 35/38 mm lens on 24x36. The iPhone 4 is wider and shows around 28/30 mm and the iPod touch provides a rather standard lens of 50 mm. ALPA is about to introduce wide-angle converters for their ALPA iPhone holder. Together this makes perfect use of the built in unique wide-angle adjustment in the ALPA eFinder. The correct converter provided you cover even the super wides in the ALPA range of lenses.

 

The new in-app purchase function allows the enhancement of the ALPA eFinder for small format cameras (Canon, Nikon et al) and even professional movie cameras (Arri, Red etc.). These enhancements add the functionality of the “Pro” version of the Viewfinder app or the “Cine Finder”.

★ save pictures with multiple masks and GPS coordinates

★ use original formats as well as overlays with other aspect ratios for

★ prepare and use up to 4 different cameras

★ use semi-transparent gray masks for frames just by tapping

★ use autofocus & auto-exposure with iPhone 3GS, 4, iPod touch

★ Parallax and Shift simulation (eFinder Tools)